Pagani Branding
Pagani is a jewelry brand that primarily sells earrings. luxury, sophisticated and elegant jewelry. This project was requested by the owner Jennifer Sanchez. The goal of this project is creating an appropriate and consistent brand visual system, and of course a great logo.
Tools
Adobe Illustrator, Adobe Photoshop, Adobe Indesign
Deliverables
Brand identity (logo, color palettes, graphic standard, signage, marketing materials) and brand guidelines (Click here)
Role
Brand Designer
Design Process
My focus for this logo design is to create a minimalist and modern logo. Keeping that in mind. I have drafted a few logos that are composed by lines, which would visually provide a sense of comfort and minimalism.
During the sketch process, I wanted the logo to resemble the ear and the letter P, since the brand starts with “P“ in the brand name and sells earrings primarily.
I created the logos on illustrator and demonstrated to Jennifer. she loved the idea of the letter P resembling earring. Therefore, the first logo was chosen to be the final logo.
